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Program of e-Entrepreneur Seminar in Digital Marketing to Generate Income is organized by Kenyir Research Institute (IPK) in partnership with Kelab Mutiara UMT, Malaysia Digital Economy Corporation Sdn. Bhd. (MDEC) and the Persatuan Wanita Inspirasi Negara Malaysia (WIN). The program has received sponsorship from the MDEC. The program has received sponsorship from the MDEC.

The program was held on 25 October 25 2016 (Tuesday) from 9.00 am to 6.00 pm at Auditorium Mahyuddin, UMT. The program is delivered by Mrs. Norhimah Aziz who is President of WIN, Master Trainer e-Entrepreneur. The program includes two sessions which are morning session for briefing and afternoon session for hands on training.

The objective of this program is to bring transformation of business experienced entrepreneurs, introducing the medium of digital marketing to new entrepreneurs, produce more technology-savvy entrepreneurs, help entrepreneurs generate family income that will contribute to the country’s economy and help digital marketing effectiveness among entrepreneurs in using social media such as facebook, instagram, website and so on.

The program was attended by 148 people including UMT lecturers, UMT staff, UMT students in marketing courses, UniSZA students, and local communities.

Participants have gained many benefits from the implementation of this program that they had their own social media sites for business, acquiring knowledge about the techniques that are taught as much as possible to develop their business, practicing the capable way in managing digital marketing with emphasis on effective technology for business, can practice tips that had been given the recommended way, able to design market with focus on identified target groups and exposed to any kinds of effective social media for their business.

 

Photo session with program participants.

Photo session with program participants.

 

Briefing session by Mrs. Norhimah Aziz.

Briefing session by Mrs. Norhimah Aziz.

 

Hands on practical session.

Hands on practical session.

 

Prepared by:
Kenyir Research Institute (IPK), UMT